WHY SLOW DRINKING ?
Slow Drinking is an initiative of Bacardi-Martini France to promote responsible drinking, the unique real source of pleasure.
Slow Drinking’s objective is to encourage the moderate consumption of alcoholic beverages.
To carry out its project successfully, Bacardi-Martini France decided to surround itself with renowned experts from various domains in order to inspire and nourish the Slow Drinking concept.
By giving the keys to reasonable drinking, Slow Drinking aims at casting light upon good practices.
The idea is to show how one can combine both pleasure and tasting through moderation.
To make tasting the heart of a friendly-moment, appetizers should be associated with cocktails, and consumption should be controlled through rightly-dosed quantities.
This initiative falls within the philosophy of Bacardi-Martini France, a company which is very involved in promoting responsible drinking by preferring quality over quantity.